What we did
Total Transit – a leading transportation company – launched a new program called Total Transit Fleet Leasing, to lease cars to contractors who wanted to drive for rideshare but either could not or did not want to use their own cars. The program was not garnering much interest, so AEI Advertising was asked to rebrand the program. Ultimately, a new name and fresh logo were both developed and rolled out through promotional campaigns. As part of the rebranding project, AEI Advertising also created a fresh Web landing page as well as online ads to drive traffic to the page. The new brand, called OneCar, communicated that contractors could lease “one car for many uses” and that “with one car, there are many ways to earn cash.” As a result of the rebrand and subsequent campaigns, the client received a steady increase in the number of inquiries related to the leasing program and it continues to grow today.
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