We are a full-service advertising and marketing agency
Saving you time and money
There are so many advertising avenues in today’s market – online, print, non-traditional and social media. As a full-service advertising and marketing agency, we offer comprehensive and à la carte services to meet your goals and stay within your budget.
Our mission is to save our clients time and money by becoming your most valued partner in developing effective advertising/marketing communications and solutions.
Recruitment Advertising & Employment Branding
Finding and recruiting the right employees to your company in today’s marketplace is challenging for most businesses. With new technology, a changed career landscape and the emergence of the millennial generation, many tried and true recruitment tools are no longer enough. We specialize in recruitment advertising and employment branding utilizing the latest technology. Many of our clients see an increase in not only the number of job applicants they receive, but an improvement in their quality as well.
Consumer Branding, Advertising & Marketing
Many companies report that reaching customers is even harder today, despite innovative new tools such as social media, SEO and digital advertising. In short, there are many ways to reach them, but also many ways to waste money without getting results. Through years of experience and a team that understands how to overcome today’s challenges, we know how to cut through the noise and ineffective advertising and develop research-based strategies that reach your target audiences. We help brands build and maintain true human connections with current and target customers in a way that’s authentic and sustainable – and most importantly, keeps them returning.
From your project’s conception to completion, our team of creative and experienced designers works closely with you to bring your brand and idea to life. Whether the project is a comprehensive branding campaign or a special project, such as a website, brochure, career fair banner, social media page or any other online platform or piece of collateral, we blend engaging copy with a fresh and creative design that resonates with your key audiences.
We believe that at the heart of every business is a story – sometimes it’s the story of who you are, and other times it’s the impact you’ve made on your customers’ lives. Our clients’ stories inspire thought, motivate action and leave a lasting mark on those who connect with their brands. To get to the heart of your story, our experienced team of copywriters spends the time researching your industry and asking the right questions to get to know your business, your brand and your goals. Then, they get to work crafting messages that build meaningful connections and lasting relationships.
Media Strategy & Buying
Media buying can be confusing and expensive for those who have never done it. Dealing with pushy ad sales reps or confusing circulation and viewership figures can cause frustration and result in wasted money for many business owners. Our team brings decades of experience in planning and buying multi-media and advertising campaigns. We understand deadlines, news cycles and our local and national media landscape. Leveraging our buying power, our clients can obtain more for their advertising budgets than they would be able to alone.
Your online image is every bit as important as the people who interface in-person with your customers every day. Many businesses today understand the importance of their online presence, but they are confused about where they should focus their time and money.
They ask questions like:
- What should my website entail?
- Do I have to pay for ads online, and if so, how much do they cost?
- Which social media platforms are right for my business?
- How do I get customers to find me online?
- How are my reviews online affecting my brand?
- How do I improve my online reviews?
When it comes to these questions and many others, we can help. From keyword research and SEO to internal links and inbound links and from social media to digital advertising and even blogs and eblasts, we help clients understand the tools that are right for their businesses and incorporate them effectively into their marketing strategy.
A tool is only as useful as the results in can deliver for you. We’re committed to delivering results to our clients and can track and report real-time results from their social media, eblasts and online ad campaigns. Using the data, we can consistently refine our messaging and strategically tailor your advertising and marketing efforts to zero in on your targets.
Multicultural / Diversity Branding
From recruiting and employing diverse candidates, such as women, African American, veteran and Hispanic, to reaching customers in multicultural markets and targeted segments, we develop messaging and imagery that resonates among key audiences. Our market research and innovative tools help our clients to connect and engage with multicultural and diverse audiences in meaningful ways.
Earned media is a key component to complement traditional advertising campaigns. Articles, columns, news segments and interviews about your company can build credibility and reach astounding numbers of readers, viewers and listeners without the need for large ad buys. Our team of public relations professionals can help you leverage local and national media by pitching and placing stories; producing and distributing press releases and announcements; organizing and hosting press events; providing media training and interview tips; and incorporating a media strategy into many of your initiatives.
Summary of offerings:
- Design: Traditional Print, Brochures/Flyers, Posters, Newsletters, Bannerstands/Displays, Direct Mail, Promotional Giveaways, Diversity/Military, Campus Recruiting
- Online: Full Website Design, Career Landing Pages, App Development, Responsive Email Campaigns, SEM/SEO, Mobile Strategy, Blogging, Google/Social Media, Contract Negotiations, Candidate Experience Optimization, Metrics/Reporting
- Media Services: Job Boards & Media Placement, Media Research, Media Buying & Negotiations, Metrics/Reporting
- Public Relations: Copywriting, Reputation Management, Press Releases, Media Relations, Newsletters, Blogging, Events, Video
Even though almost all of us use social media today, many businesses don’t understand how to effectively utilize it in attracting and engaging customers. We help clients understand which platforms will deliver the most results for them, and then assist in building and maintaining pages that reflect their brand and strengthen their relationships with customers. We offer consulting, social media page set up design, copywriting/post creation, social media advertising services, strategic messaging development and assistance with managing online reviews. As well, we help clients better leverage these social media platforms as part of their overall marketing strategy.