CSG Medicare

What we did

CSG Medicare Pros specializes in Medicare and health insurance products. AEI Advertising was tasked with refreshing CSG’s website with a twofold purpose in mind––to better appeal to older adults interested in Medicare options, while also attracting potential new insurance sales recruits. These goals were achieved on multiple fronts with targeted messaging in a series of social media ads crafted to appeal to these divergent markets, in addition to a new, interactive website. The campaigns utilized dynamic design and on-point messaging, along with a cohesive social media strategy, to reach job applicants and customers alike.