Discount Cab

What we did

Since 1984, Discount Cab has been a leading private transportation company in the Southwest. Utilizing the latest technology in recruitment advertising and employment branding, AEI Advertising developed a strategy that incorporated web design and analytics, responsive email campaigns, social media, online banners, search engines and job boards coupled with traditional recruitment efforts such as postcards, career fair banner stands, employee referral programs and giveaways. The comprehensive effort resulted in an increase in both quantity and quality of Discount Cab Drivers.